POUNDS' Branding and Packaging Avoids Common Cliches
Laura McQuarrie — April 26, 2019 — Pop Culture
References: pentagram & designtaxi
POUNDS by Snoop Dogg is a line of glass pipes and smoking accessories that are designed to elevate the smoking experience and support the Leafs By Snoop line of marijuana-based products. The product branding and packaging was intentionally created to avoid common cliches of cannabis culture, offering a fresh perspective for novice and experienced consumers alike.
As the products available from POUNDS naturally complement Leafs By Snoop, Pentagram built on the identity it previously created for Snoop Dogg's line and created a new message and look that can be carried forward. Notably, the name of the brand plays off of the "LBS” monogram of Leafs By Snoop.
Some of the products offered by POUNDS include water pipes with names like Mothership and Starship.
As the products available from POUNDS naturally complement Leafs By Snoop, Pentagram built on the identity it previously created for Snoop Dogg's line and created a new message and look that can be carried forward. Notably, the name of the brand plays off of the "LBS” monogram of Leafs By Snoop.
Some of the products offered by POUNDS include water pipes with names like Mothership and Starship.
Trend Themes
1. Elevated Smoking Accessories - Opportunity for designers to create high-end smoking products with sophisticated branding and packaging, and expand beyond common cliches of cannabis culture.
2. Complementary Product Lines - Opportunity for businesses to develop product lines that complement marijuana-based products and provide additional value for consumers.
3. Personalized Smoking Products - Opportunity for businesses to offer smoking products with personalization options to cater to individual preferences and tastes.
Industry Implications
1. Tobacco Industry - Opportunity for tobacco companies to expand their product lines and offer smoking products with elevated design, branding, and packaging.
2. Marijuana Industry - Opportunity for marijuana companies to offer complementary product lines, such as high-end smoking accessories, to provide additional value for their customers.
3. Design Industry - Opportunity for designers to create sophisticated and personalized smoking accessories that cater to the individual tastes of consumers.
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