'Waste of Space' Compares a Potato Chip Bag's Food-to-Air Ratio

By: Cadhla Gray - Nov 9, 2015
References: henryhargreaves & fastcodesign
Artist and photographer Henry Hargreaves demonstrates his frustration at the wastefulness and deception of potato chip bags with these informative photographs. The packaging used for chips like Lay's, Pringles and Doritos is often very misleading -- providing a large package that's full of air, resulting in disappointment and even anger when there are much fewer chips.

Hargreaves decided to do an experiment to see just how deceptive and unsustainable different chip brands were by taking out the contents, vacuum sealing the bags and photographing the results.

The results were staggering -- showing that Doritos' bags were 86% air, Pringles were 66% air and Cape Cod's Kettle Chip packaging only held 13% chips. This experiment will hopefully encourage brands to change potato chip bags to be less wasteful, more transparent and even prevent the dreaded chip crumbs.