Bare Mum Addresses the Overlooked Postpartum Sector for Women
Laura McQuarrie — August 14, 2021 — Life-Stages
References: baremum.au & packagingoftheworld
While there are plenty of brands that provide solutions specifically for pregnancies and babies, Bare Mum sets itself apart by focusing on postpartum care solutions for women. According to the brand, "Information is scarce, products are rudimentary and millennial pink is washed across brands that haven’t addressed the most basic needs of new mothers."
Some of the simple yet effective care products that come from the brand include protective herbal-infused postpartum pads with organic cotton, supportive briefs and a sitz bath to soothe sore tissues post-birth.
With the aid of the Soul Studio agency, the brand set out to demystify and destigmatize with a range of beautifully branded products to help mothers during a time of transition that can be challenging physically, mentally and emotionally.
Image Credit: Tash Whitty, Morning Swim Studio
Some of the simple yet effective care products that come from the brand include protective herbal-infused postpartum pads with organic cotton, supportive briefs and a sitz bath to soothe sore tissues post-birth.
With the aid of the Soul Studio agency, the brand set out to demystify and destigmatize with a range of beautifully branded products to help mothers during a time of transition that can be challenging physically, mentally and emotionally.
Image Credit: Tash Whitty, Morning Swim Studio
Trend Themes
1. Postpartum Care Solutions - There is a growing need for postpartum care solutions and brands that cater specifically to women's after-birth recovery.
2. Personalized Postpartum Care - As the postpartum experience can vary, there is an opportunity for brands to offer personalized postpartum care products and services.
3. Sustainable Postpartum Care - Brands can tap into the growing demand for sustainable products by offering eco-friendly postpartum care solutions made with natural and organic materials.
Industry Implications
1. Feminine Care Industry - The feminine care industry can expand its product offerings to include postpartum care solutions by collaborating with established postpartum care brands and startups.
2. Wellness Industry - The wellness industry can cater to new mothers by offering personalized postpartum care services such as nutrition and exercise plans that aid in their physical and mental recovery.
3. Sustainability Industry - The sustainability industry can collaborate with postpartum care brands to develop eco-friendly and biodegradable products that meet the growing demand for sustainable options.
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