The Post-it 2012 Campaign Shows the Benefit of Sticky Notes

By: Meghan Young - Published: Apr 27, 2012 • References: & ibelieveinadv
The Post-it 2012 campaign is filled with common forgetful statements that have been corrected at the last minute. For instance, one would have read, "I went on a road trip without a full tank of gas," but a piece of Post-It paper swooped in to save the day, covering up the 'out' in 'without' to show that it just narrowly helped avoid a frustrating situation.

Conceived and executed by students from the School of Visual Arts, New York, United States, the Post-it 2012 campaign was art directed by Camilo Galofre and MyTran Dang with creative direction by Jack Mariucci. A simple concept, to say the least, it nevertheless gets the point across perfectly well. With Post-It notes, people will easily be able to overcome their forgetful and neglectful tendencies, be them big or small. Stats for Corrected Forgetful Statement Ads Trending: Older & Chilly
Research: 1,302 clicks in 213 w
Interest: 1.8 minutes
Concept: Post It 2012 Campaign
Related: 38 examples / 29 photos
Segment: Females, 18-55
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