The Post-it 2012 Campaign Shows the Benefit of Sticky Notes
Meghan Young — April 27, 2012 — Marketing
References: sva.edu & ibelieveinadv
The Post-it 2012 campaign is filled with common forgetful statements that have been corrected at the last minute. For instance, one would have read, "I went on a road trip without a full tank of gas," but a piece of Post-It paper swooped in to save the day, covering up the 'out' in 'without' to show that it just narrowly helped avoid a frustrating situation.
Conceived and executed by students from the School of Visual Arts, New York, United States, the Post-it 2012 campaign was art directed by Camilo Galofre and MyTran Dang with creative direction by Jack Mariucci. A simple concept, to say the least, it nevertheless gets the point across perfectly well. With Post-It notes, people will easily be able to overcome their forgetful and neglectful tendencies, be them big or small.
Conceived and executed by students from the School of Visual Arts, New York, United States, the Post-it 2012 campaign was art directed by Camilo Galofre and MyTran Dang with creative direction by Jack Mariucci. A simple concept, to say the least, it nevertheless gets the point across perfectly well. With Post-It notes, people will easily be able to overcome their forgetful and neglectful tendencies, be them big or small.
Trend Themes
1. Sticky Note Marketing - Opportunity for companies to create marketing campaigns using sticky notes to promote their products or services.
2. Last-minute Corrective Advertising - Opportunity for companies to create advertising campaigns that utilize last-minute corrections to engage with audiences and promote their brand.
3. Memory Improvement Products - Opportunity for companies to develop products that help improve people's memory and prevent forgetfulness, such as phone apps, wearable devices, or dietary supplements.
Industry Implications
1. Stationery and Office Supplies - Opportunity for stationery and office supplies companies to expand their product lines by developing and promoting sticky note products for marketing and organizational purposes.
2. Advertising and Marketing - Opportunity for advertising and marketing agencies to create engaging campaigns using last-minute corrections and sticky notes to increase brand awareness and customer engagement.
3. Personal Development - Opportunity for companies in the personal development industry to create products and services that help improve memory and prevent forgetfulness in individuals.
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