Alcohol has the ability to give drinkers a deathly hangover, and Posada Espolón Tequila has decided to symbolize this with its skeletal-figured packaging. The liquor features illustrations of skeletons running rampant across the bottle.
Tequila in particular has the potent ability to make drinkers feel like death, as is exemplified with the classic chant, "One tequila, two tequila, three tequila, floor." With this Posada branding, it's more of the afterlife that becomes embodied on the label as the walking dead run unrestrained. The tequila is made from 100% pure blue agave so it's sure to make users feel tipsy in no time. For anyone looking for a rocking label with a cover as good as its contents, the Posada Espolón Tequila is the ideal solution.
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Concept: Posada Espolón Tequila
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Segment: Neutral, 18-35
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