Full of pretty pastels and tailored suits, the Ports 1961 SS12 ad campaign is all about sophisticated femininity. A complete change from the fashion label's recent Spring 2012 campaign starring Alana Zimmer, which was dark and futuristic, this series of print ads fully embrace the upcoming season's warm and sunny disposition.
Shot by fashion photographer Henrique Gendre, the Ports 1961 SS12 ad campaign stars models Eniko Mihalik and Toni Garrn. The photo shoot was styled by Alex Slavycz, who also provided creative direction. Cool and classic, the outfits are perfect for the office, a casual night out or a chic shopping excursion. The looks were completed with voluminous slicked-back hair by Ashley Javier and soft, barely there makeup by Hung Vanngo.
Stats for Sophisticated Tailored Ads
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Research: 6,560 clicks in 223 w
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Concept: Ports 1961 SS12
Related: 82 examples / 63 photos
Segment: Females, 18-55
Comparison Set: 30 similar articles, including: edgy cut-out fashion, graphic printed backdrops, and romantic otherworldly ads.
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