Clean-cut and contemporary, the Ports 1961 Spring 2012 collection is taken to a futuristic level in its ad campaign. Shot in a black oblivion and eerily reflected, model Alana Zimmer looks like a stylish hologram. The abstract accessory pieces, fierce poses and severely cut bob all add to the overall sci-fi aesthetic.
Lensed by fashion photography duo Inez van Lamsweerde and Vinoodh Matadin in collaboration with art director Giovanni Bianco, the Ports 1961 Spring 2012 ad campaign really shows off the fashion. The multiple views allow observers to appreciate almost every angle of each ensemble. Since there are a lot of details such as ruching and color-blocking, these reflections do the designs justice. From head-to-toe, Zimmer strikes a strong and sleek silhouette against the dark backdrop.
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Concept: Ports 1961 Spring 2012
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Segment: Females, 18-55
Comparison Set: 27 similar articles, including: fun family fashion campaigns, purse-ladened lookbooks, and bold colorblocked captures.
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