These Portable Ice Cream Treats Come in a Rectangular Bar Format

By: Laura McQuarrie - Jun 24, 2016
References: mokalache.design & packagingoftheworld
There are already dozens of kinds of portable ice cream treats on the market that take the form of cones and sandwiches, but these ones are frozen in a solid block format.

For the summer months of the year, Muse Chocolate Concept decided to expand with a collection of vibrant ice cream packaging created by Spain's Mô Kalache Design. Unlike many ice cream desserts, these ones are pressed into rectangular bar forms and are served up in box-shaped containers. For on-the-go eating, the single-serve treats can be removed from their protective foil wrapping and enjoyed in a convenient handheld format.

The color scheme of each vibrantly patterned packaging design matches the corresponding ice cream flavor inside, offering a more upscale branding treatment than most grocery store frozen desserts are given.