Dudi Ben Simon Transforms Everyday Objects into Popular Food Items

By: Misel Saban - Jul 30, 2014
References: instagram & foodiggity
Talented creative director Dudi Ben Simon transforms mundane everyday objects into popular food items on his Instagram account. The uploaded images are essentially optical illusions that feature various food products positioned to look like food.

Simon is a talented artist of sorts that is able to reposition inanimate objects to look like believable food items. Then Simon photographs the food objects and uploads the images onto his Instagram page. In one image, Simon transforms a white electrical cord into a scoop of ice cream by looping the cord several times in on itself and positioning it on top of a waffle cone. In another image Simon has a model place her hand inside a McDonald's fry box so her fingers look like the fries.