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Political Publicity Parodies

Benedict vs. Obama: POPE Parodies HOPE

— April 16, 2008 — Social Good
ANIMAL has commissioned artist Michael Ian Weinfeld to create this limited edition "POPE" print of Benedict XVI.

The occasion? To commemorate Benedict's first visit to New York City as Pontiff.

The print parodies the famous "HOPE" print for presidential hopeful Obama.

666 signed and numbered prints of this 16.25 x 24 inches Giclée on archival paper will be made. So hurry up! It sells for $99.

Implications - With so many issues emerging in today's modern society, consumers are looking for some sort of relief. Products that poke fun at serious problems are appealing to customers who desire an escape from the growing number of world issues. Companies could make light of a serious situation to attract more buyers.
Trend Themes
1. Political Parody Art - Creating parody art of political figures could be a trend that provides comic relief for consumers in stressful times.
2. Limited Edition Prints - Limited edition prints could be a trend in the art industry that creates a sense of exclusivity and urgency for consumers.
3. Humorous Branding - Using humor as a branding technique could be a trend for companies to attract customers who want to escape from serious societal issues.
Industry Implications
1. Art - The art industry could benefit from creating parody prints of political figures like the POPE print to attract humorous buyers.
2. Printing and Publishing - The printing and publishing industry could see growth in the production of limited edition prints like the POPE print that have a sense of exclusivity and urgency for consumers.
3. Marketing and Advertising - The marketing and advertising industry could utilize humor as a branding technique like the POPE print to attract customers who want to escape from serious societal issues.
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