Busch's One-Day-Only 'Pop Up Schop' is Hidden Within a National Forest
Laura McQuarrie — July 16, 2019 — Marketing
References: youtube & prnewswire
For just one day only on July 20th, Busch will be opening the doors to its Busch Pop Up Schop but it will by no means be easy for the average person to find. The new pop-up shop acknowledges the fact that pop-ups are virtually everywhere and Busch is creating an experience that's more in line with its view that its beer tastes best outdoors—so it can only be found deep within a national forest that's "miles away from civilization."
Although the Busch Pop Up Schop will be difficult to find, the brand is offering clues on Twitter to point people in the right direction and Busch beer lovers will want to make the effort for their chance to win great prizes like beer for life.
Although the Busch Pop Up Schop will be difficult to find, the brand is offering clues on Twitter to point people in the right direction and Busch beer lovers will want to make the effort for their chance to win great prizes like beer for life.
Trend Themes
1. Pop-up Forested Bars - Creating unique brand experiences in unexpected outdoor locations such as national forests, with an emphasis on exclusivity, can generate buzz and engagement.
2. Social Media Treasure Hunts - Using social media platforms such as Twitter to guide customers to exclusive experiences creates a sense of adventure and excitement, generating social media engagement and word-of-mouth marketing.
3. Brand Activation Through Prizes - Offering high-value prizes like 'beer for life' creates strong emotional connections with customers and encourages brand loyalty.
Industry Implications
1. Alcohol and Beverage Industry - Brands in the alcohol and beverage industry can leverage unique experiences and social media engagement to create brand loyalty and generate buzz.
2. Hospitality Industry - Hotels and resorts can collaborate with beverage brands to create unique outdoor experiences like forested pop-up bars to attract and retain guests.
3. Marketing and Advertising Industry - Marketing and advertising agencies can work with brands to create experiential marketing campaigns that leverage exclusive, hard-to-find locations and high-value prizes to generate buzz and engage customers.
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