Dave and Jon Richardson Created a 15-Piece Flat-Pack Pub Kit
Laura McQuarrie — April 9, 2021 — Art & Design
References: famouscampaigns
Since people can't travel to their favorite pubs, in many instances, pubs are coming to people and TV channel Dave teamed up with comedian Jon Richardson to create a pop-up pub that can be set up virtually anywhere. The 15-piece Flat Pack Pub is a kit that was created for thirsty adults who want to replicate their favorite bar scene anywhere with a solid stained wood bar, a realistic backdrop and a pair of bar stools.
Dave’s Flat Pack Pub was intentionally created to allow "people to create an at-home pub experience if they are unable to book a space at their local pub." The kit was inspired by the Meet the Richardsons series, starring Jon Richardson and his wife Lucy Beaumont, who have their own at-home garden pub.
Dave’s Flat Pack Pub was intentionally created to allow "people to create an at-home pub experience if they are unable to book a space at their local pub." The kit was inspired by the Meet the Richardsons series, starring Jon Richardson and his wife Lucy Beaumont, who have their own at-home garden pub.
Trend Themes
1. Flat-pack Pop-up Concepts - The success of Flat-Pack Pop-Up Pubs could inspire entrepreneurs to create other Flat-Pack Pop-Up Concepts for businesses in the hospitality industry.
2. At-home Entertainment Kits - The popularity of the Flat-Pack Pub Kit could lead to more At-Home Entertainment Kits, allowing consumers to recreate experiences they miss due to social distancing measures.
3. Virtual Experience Replication - The trend of replicating popular experiences, like the Flat-Pack Pub, could pave the way for more Virtual Experience Replication opportunities across various industries.
Industry Implications
1. Hospitality - The success of the Flat-Pack Pub Kit presents a disruptive innovation opportunity for the Hospitality industry to create more pop-up concepts that cater to consumers' desires to experience their favorite bars and restaurants from home.
2. Retail - The demand for at-home entertainment kits could lead to a new category of products in the Retail industry, where stores offer various DIY kits or packages that help recreate specific experiences.
3. Event Planning - Event Planning companies could benefit from the trend of Virtual Experience Replication by offering packages that provide a complete at-home party experience, complete with decorations and activities.
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