I love how innocently childlike the Pop Up Fashion Editorial is. Like a children's pop up storybook, it tells quite the stylish tale. It is as though these model characters are journeying through the dark streets of their city in search of something truly fashionable -- perhaps the 'paragon' store that is seen at the end of the photo spread.
Shot by Vietnam-based fashion photographer Arnaud de Harven, the Pop Up Fashion Editorial also alludes to the love for and success of clothing pop up shops that have emerged all around the world. Cutely crafty, it is a rather simple concept that has been extremely well executed. The use of a predominantly white backdrop, which gives the urban setting a ghostly vibe, really allows the outfits to stand out.
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