'100% Everything' is a Fashion Pop-Up Store by Ksenia Schnaide

By: Ksenia Schnaider - Feb 17, 2016
References: kseniaschnaider & kseniaschnaider
Ukrainian brand Ksenia Schnaider presented its Fall/Winter 2016-17 collection during Mercedes-Benz Kiev Fashion Days at Fedoriv Hub with unusual pop-up fashion installation. This collection is a conceptual continuation of themes from the Spring/Summer 2016 season -- the main idea is about 100% realness, authenticity and integrity. To expand this idea, the designers behind the brand built a pop-up store full of various objects that you can usually find in shops: water, coconut milk, toothpaste, air freshner, car liquid, as well as postcards, toys and sunflower seeds covered with minimalistic black and white branding.

Models wandered around wearing t-shirts with signs reading:"100% T-Shirt," in sweaters with "100% Sweater" embroidery and dresses decorated with "100% Silk."

This Ksenia Schnaider stunt marks a movement against fakeness in action. Packaging was designed by Anton Schnaider, who currently works for Yandex as well as for the Ksenia Schnaider studio.