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Viagra Launches "Benjamin Button"-esque Ad Campaign

By: Going Like Sixty - Published: • References: ibelieveinadv & ibelieveinadvertising
Viagra is grabbing on to the aging-in-reverse theme from the Oscar award-winning film “The Curious Life of Benjamin Button.” A old couple is toodling along in their car and by the time they have reached their apartment, they have gotten younger by decades.

Presumably, this is through the use of Viagra. The tag is laughable: “Like the First Time,” which of course means that once that door closed, the couple had become a couple of horny under-aged teens. Stats for Movie-Based Virility Marketing Trending: Older & Mild
Traction: 5,583 clicks in 291 w
Interest: > 3 minutes
Concept: Movie-Based Virility Marketing
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: movies about 'unaging', video games as prescription drug marketing, and super viagra.