WOW! Chips for Girls Strike the Senses with a Bold Comic-Inspired Aesthetic

By: Amelia Roblin - Jan 7, 2015
References: behance.net & packagingoftheworld
There would be absolutely no competition for recognition on the supermarket shelf if this concept for pop art packaging were to come to be. Inspired by the work of Roy Lichtenstein, a 1960s pop artist, these cartons for WOW! Chips for Girls visually scream for attention with a big pair of seductive lips on the front of each one.

Each bag of chips differs noticeably to reflect the flavors contained inside. The luscious cartoon mouth opens up to a carrot, a parsnip or a beet, and the dotted background color references the pigment of the associated vegetable. In conjunction with the bright green, pink and orange used within this pop art packaging is the bold red fill of the chunky letters to spell "WOW!" Everyone would notice these products, and target young female market would certainly be drawn in.