The Poly Brite Campaign is Creatively Simple and To-The-Point

By: Meghan Young - Published: Jun 25, 2012 • References: ogilvy & ibelieveinadv
The Poly Brite campaign cleverly admits to an accidental spill but then turns it on its head by not showing the liquid on the ground but a spill-shaped drain instead. By doing so, it communicates that the water, tea and whatever is commonly or not-so-commonly spilled will appear as though it simply drained through the floor with the help of this product.

Conceived and created by the Ogilvy & Mather ad agency based in Bangkok, Thailand, the Poly Brite campaign is simple and direct with a creative twist. There have been a slew of ways to portray the easy and convenient clean up of a spill, but this imagery is a refreshing change. It was photographed and retouched by Surachai Puthikulangkura and Surachai Puthikulangkura. Stats for Spill-Shaped Drain Ads Trending: Older & Chilly
Research: 751 clicks in 204 w
Interest: 1.4 minutes
Concept: Poly Brite Campaign
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: giant mogul ads, divinely happy pup ads, and human tire ads.