Superstar

This Polpettas Mafia Campaign Feeds Hardcore Hunger

By: Amelia Roblin - Published: • References: getz.br and adsoftheworld
This pair of prints promotes a traditional Italian dish with a notoriously Italian consortium, appealing to a consumer base that's less interested in wholesome advertising. This Polpettas Mafia campaign captures two animated scenes in which a group of mobsters go about their bloody business, each with a slice of pizza in one hand.

The Getz agency of Curitiba, Brazil, attached the tagline, "Place your order. Even if it's the last one," ironically to add a little humor. In the first ad, a poor victim finds himself suspended from the ceiling in a bind of tightly wound rope, while in the second, a handcuffed fellow prepares to be pushed into rough water. In both cases, the Polpettas Mafia campaign serves dinner to the casualties, despite their certain fates.