This pair of prints promotes a traditional Italian dish with a notoriously Italian consortium, appealing to a consumer base that's less interested in wholesome advertising. This Polpettas Mafia campaign captures two animated scenes in which a group of mobsters go about their bloody business, each with a slice of pizza in one hand.
The Getz agency of Curitiba, Brazil, attached the tagline, "Place your order. Even if it's the last one," ironically to add a little humor. In the first ad, a poor victim finds himself suspended from the ceiling in a bind of tightly wound rope, while in the second, a handcuffed fellow prepares to be pushed into rough water. In both cases, the Polpettas Mafia campaign serves dinner to the casualties, despite their certain fates.
Stats for Mobster Flatbread Marketing
Trending: Older & Chilly
Research: 3,524 clicks in 251 w
Interest: 4 minutes
Concept: Polpettas Mafia Campaign
Related: 56 examples / 43 photos
Segment: Males, 18-35
Comparison Set: 20 similar articles, including: knockoff masterpiece marketing, food-shaped sack ads, and pill-head print ads.
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