At the U.S. Open, instead of watching the game, a lot of eyes will be on the ball boys and the Ralph Lauren Polo Tech shirts they'll be sporting.
Marking Ralph Lauren's first foray into the world of wearable technology, the Polo Tech shirt will be able to monitor your heart rate, stress level, and breathing, and send this information to your smartphone or tablet. What allows the Polo Tech shirt to gather all of this biometric data, are the biosensing silver fibers that are woven into the shirt. The shirt itself is made of nylon and looks a like a typical black workout shirt.
The Ralph Lauren Polo Tech shirt will available to consumers in 2015. There are also plans to release a sensor-infused Ralph Lauren dress shirt as well.
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Concept: Polo Tech
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Segment: Males, 18-55
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