Members of the digital generation with Smartphones loaded with pictures will soon have a convenient way to save their memories in the real world, thanks to Polaroid opening up a chain of photo printing bars.
Called Fotobars, the locations allow customers to come in and have their digital photos quickly and wirelessly transferred, then edited, printed and framed. There's a prestige to the framing, which can be done stylishly with things like bamboo. There's going to be a push for class and style as the first store, opening in February, will have a studio for classes and parties.
Polaroid is synonymous in people's minds with old school-style printed photographs straight from a camera, so it's interesting to see the company extend into the digital age in a way that preserves its legacy at the same time.
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