Polar Cell Phone Nullifier Ensures Full Attention Devoted to Company

By: Meghan Young - Published: Feb 27, 2014 • References: & fastcocreate
It is becoming increasingly evident that people are finding their phones better company than the actual company they keep; the Polar Cell Phone Nullifier hopes to bring people back as far as the '90s to remind them that conversations in person are just as fulfilling and, arguably, vital for social creatures. It is a beer cooler that unleashes a bit of technology against technology.

Created in collaboration with creative agency Paim Comunicação for a regional Brazilian beer brand, the Polar Cell Phone Nullifier blocks all mobile signals within a five-foot radius. A case study revolving around the Polar Cell Phone Nullifier showed that people really appreciated the reminder to live in the moment and not be browsing to see what is better on social media. Stats for Signal-Blocking Beer Coolers Trending: Older & Warm
Research: 4,792 clicks in 117 w
Interest: 1.1 minutes
Concept: Polar Cell Phone Nullifier
Related: 90 examples / 69 photos
Segment: Neutral, 12-55
Comparison Set: 33 similar articles, including: discreet mobile signal-blockers, signal-stopping phone cases, and workbench smartphone stands.