These Regional Poland Travel Guides are Boxes of Chocolates

By: Rebecca Byers - Feb 19, 2016
References: thedieline
Silesia and Katowice are two regions of Poland that have recently launched edible travel guides that are sure to pique your interest. Created by Musk Collective Design, the Taste Silesia and Taste Katowice chocolate boxes each boast detailed maps of the regions that highlight flavors commonly found along the way.

The unique marketing materials for Silesia and Katowice would be ideal for those traveling in Poland by car with young children, who can follow along on the map as the journey goes on. With implications for packaging design and the travel industry, the edible travel guides to Silesia and Katowice suggest that consumers are looking for a more experiential aspect to all product interactions, not just services.