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Downplayed Destination Campaigns (UPDATE)

The Come and Complain Poland Ads Continue their Griping

— March 26, 2014 — Marketing
The ongoing series of 'Come and Complain' Poland ads take an unusual way to entice foreigners to this great country. From the perspective of the ads, it’s actually more accurate to say that Poland isn’t so great.

The final instalment of the Poland Come and Complain videos is called 'Waitress' and it depicts a woman polishing a glass and speaking about the drinking habits of Poles. Even the coloring of the video with its somber blue hues suggest the tone of the monotonous message she delivers: the Polish can’t compete with the amounts neighboring countries are able to drink and further complaints are abound when she notes that this also means she sees very few tips.

The Come and Complain campaign will be soon coming to a close at the end of April, but until then, anybody with a complaint is encouraged to add their own two cents to the "virtual book of complaints" on the Come and Complain Facebook page.
Trend Themes
1. Negative Destination Marketing - Opportunity for tourism boards to promote lesser-known destinations by highlighting their unique features and addressing common misconceptions.
2. Authenticity in Advertising - Opportunity for brands to embrace honesty and transparency in their marketing campaigns to appeal to audiences seeking genuine experiences.
3. Interactive Social Media Campaigns - Opportunity for brands to engage with their audience through user-generated content and encourage participation in their marketing campaigns.
Industry Implications
1. Tourism - Opportunity for tourism boards to differentiate their destinations from popular tourist spots by focusing on unique cultural and historical features.
2. Marketing and Advertising - Opportunity for advertising agencies to create bold and unconventional campaigns that resonate with audiences seeking authenticity.
3. Social Media - Opportunity for social media platforms to offer innovative tools and features that allow brands to create meaningful interactions with their followers.
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