The MC Mallet by Vert Design is a small sheet of pre-cut plywood. When disassembled from it's flat form and reassembled according to design, it makes a working hammer. The mallet can be used for "woodworking, cooking, assembling furniture or as a toy."
Implications - IKEA revolutionized flat-pack furniture, and this theme has found its way into other home necessities. Flat-pack items save on resources because the owner assembles them; these products are also much faster to fabricate. By creating flat-pack products, companies can cut down on production costs and lower their prices accordingly; this in turn appeals to a consumer base that has been hit hard by the recession.
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Urgency-Creating Website Notifications
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Revitalized Foam Sneakers