MC Mallet

By: Alex Covert - Published:   Updated: Mar 25 2011 • References: vertdesign.au & mocoloco
The MC Mallet by Vert Design is a small sheet of pre-cut plywood. When disassembled from it's flat form and reassembled according to design, it makes a working hammer. The mallet can be used for "woodworking, cooking, assembling furniture or as a toy."

Implications - IKEA revolutionized flat-pack furniture, and this theme has found its way into other home necessities. Flat-pack items save on resources because the owner assembles them; these products are also much faster to fabricate. By creating flat-pack products, companies can cut down on production costs and lower their prices accordingly; this in turn appeals to a consumer base that has been hit hard by the recession. Stats for Plywood Hammer Trending: Older & Mild
Traction: 5,282 clicks in 396 w
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Concept: Plywood Hammer
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: cheerful urban lookbooks, printed pot gardens, and romantic dinner kits.