Superstar

Plyboo

By: Bianca Bartz - Published: • References: plyboo
These days, anything made of bamboo is hot. The eco-friendly alternative is being used to make everything from furniture to clothing. What makes Plyboo stand out from other flooring companies are their amber colored pieces -- they aren't stained! Smith & Fong simply heat the bamboo, and its natural sugars caramelize to transform the Plyboo into a deeper, richer colour naturally.

The San Francisco-based company is channeling the new movement in environmental demands, but their innovations don't stop at Plyboo -- they also have Durapalm, a coconut-palm timber from Southeast Asia which is processed in a similar way. Stats for Bringing Bamboo To You Trending: Older & Average
Traction: 7,704 clicks in 365 w
Interest: 4 minutes
Concept: Bringing Bamboo To You
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: downloadable internet videos, nostalgic soda relaunches, and haute hashtag runways.