While most of the fashion industry changes its body standards at an extremely slow place, retailer 'Addition Elle' rejects this notion with a star-studded cast of plus-size models who are featured in its newest campaign.
The clothing store only targets women who are larger in size than those that most fashion houses cater to and is doing so in a powerful way. Its newest campaign features various popular plus-size models who imply the use of profanity to empower women who are often underrepresented in the beauty industry. Each of these commercials is centered around one woman, with models like Ashley Graham, Philomena Kwao, Nadia Aboulhosn, Jordyn Woods, Barbie and Tara Lynn all being featured while making powerful statements. The campaign works to encourage individuals and the beauty industry to join the "fashion democracy" in which the majority is represented rather than a select few.
This campaign aims to encourage the fashion industry to become inclusive of all sizes and to empower plus-size individuals, as they represent more of the population than what is currently represented in this industry.
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