Ringo Starr's hands were the model for this $36,000 chess set. This chess set was designed by artist and musician Klaus Voormann. Voorman is also a record producer and has had a long relationship with the Beatles. He designed an album cover for them, and was once bassist for Manfred Mann.
British jeweler Asprey had this set made and plated with pure silver and gold. The set will be duplicated for $36,000 per set.
Implications - The use of celebrities in products and services has been proven to be an effective method of advertising. Businesses looking to profit from this use of celebrities should consider using them as an inspiration behind their products, services or ad campaigns in order to connect to their buyers.
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