Plus Fragrances of Chocolate Chip, Laundromat and Glue

By: Angela Lowe - Published:   Updated: Apr 1 2011 • References: demeterfragrance & gushmagazine
The Demeter fragrance library is full of unusual scents such as Play-Doh, which sells for about $19 a bottle. Other scents available are “Chocolate Chip Cookies”, “Dandelion”, “Laundromat” and “Glue” just to name a few. I'm not really sure why anyone would want to sell like those, but there must be a market for it.

Implications - Products like this embrace the quirky desires of their consumers and offer a definitively unique novelty factor in order to entice them. By not being afraid to think outside the box, the companies behind these kinds of innovations are able to stand out even in some of the world's most competitive industries (such as cosmetics). Stats for Playdoh Cologne Trending: Older & Average
Traction: 5,039 clicks in 491 w
Interest: 4 minutes
Concept: Playdoh Cologne
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: carbonated cocktail bars, sea salt ice creams, and stress-reducing luggage.