The Play Cloths Summer 2014 lookbook will have you seeing double. Nearly every image in the lookbook features a mirror image of the model -- but with streetwear so funky, who could blame them for showing off?
The collection pushes boundaries when it comes to contemporary streetwear. The brand offers distinct styles, which are divided into three separate capsules. For instance, the 'O.G.; Ghehgis' capsule features bold contrast and structure for a minimalist shopper, while the 'Major League' range is comprised of divine motifs and prophetic patterns for a more spiritual buyer.
This unique approach to designing and distributing its latest collection sets the brand apart from its competitors. Moreover, the divided format offers more diversity, so there's something in it for everyone.
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Concept: Play Cloths Summer 2014
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Segment: Males, 18-55
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