Clay Sci-Fi Sidekicks
Elliott Quince, the writer and illustrator of 'Plasticine Tatooine,' set out to write about the lesser-known aliens in the Star Wars universe, who may have only been seen in the collection of films for fractions of a second. In the book, the aliens document their woes and sorrows for not having made it big by getting a primary role in the film franchise and pop culture phenomenon.
Implications - Consumers are fascinated to see pop culture characters reinterpreted because they offer consumers a humorous experience. They use this humor as a coping mechanism for the stresses of living in urban societies. Corporations may consider integrating humor into all of their wares to entice consumers into buying their wares.