The 'Surplus' Logo is Made with Illuminated Plastic Water Bottles

By: Riley von Niessen - Jun 7, 2016
References: surplustore & contemporist
'Surplus' is a store in Rome, Italy, that employed the talents of architect and interior designer Angelo Luigi Tartaglia for an immaculate company logo made from plastic water bottles.

Angelo Luigi Tartaglia upcycled the wasteful bottles by using the bottoms for the massive 3D logo. From a distance, the piece looks similar to a sheet of bubble wrap, with its interesting shape likely to draw in potential consumers for the store. The plastic water bottle logo is red and white, made from the ends of red bottles and white lights that illuminate the transparent material. In addition to being an eye-catching piece of art, Angelo Luigi Tartaglia's design associates the company with an eco-friendly vision, a concept that's becoming increasingly important among mindful consumers.