The 'Plastic Disclosure Project' Wants to Work with Companies
The Plastic Disclosure Project believes that "if you don’t measure it, you can’t manage it." A project like this could really take off and become a type of LEED certification but specifically for plastic.
Implications - The eco movement has become as powerful force within contemporary culture. Companies cannot afford to remain neutral as more and more consumers identify with a green way of living. Companies should take this into consideration when creating future marketing strategies.