The Plastic Disclosure Project has some pretty grim numbers when it comes to plastic waste; every year they estimate that an unbelievable 90% of all plastic is not recycled. The project's mission is to work with companies to find ways in which they can reduce how much plastic they are using.

The Plastic Disclosure Project believes that "if you don’t measure it, you can’t manage it." A project like this could really take off and become a type of LEED certification but specifically for plastic.

Implications - The eco movement has become as powerful force within contemporary culture. Companies cannot afford to remain neutral as more and more consumers identify with a green way of living. Companies should take this into consideration when creating future marketing strategies.