The 'Plastic Disclosure Project' Wants to Work with Companies
The Plastic Disclosure Project believes that "if you don’t measure it, you can’t manage it." A project like this could really take off and become a type of LEED certification but specifically for plastic.
Implications - The eco movement has become as powerful force within contemporary culture. Companies cannot afford to remain neutral as more and more consumers identify with a green way of living. Companies should take this into consideration when creating future marketing strategies.Stats for Corporate Waste Initiatives Trending: Older & Chilly
Traction: 680 clicks in 173 w
Interest: 4 minutes Concept: Plastic Disclosure Project
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Segment: Neutral, 18-35 Comparison Set: 28 similar articles, including: conscious couture collections, overgrown outdoor offices, and hobbit-inspired hideaways.