No, these are not plastic cups made to look like wine glasses. These are wine glasses made to look like plastic cups. Made in the Czech Republic and priced at around $51, these delicate vessels differ markedly from their keg-pumping cousins - the plastic cup.
Implications - The humor of today's consumer has changed drastically, with a heightened demand for products that serve a function but bear a quirky, ironic aesthetic like that of these $52 plastic cups. Deception is a selling point for products marketed towards a demographic of young adults with a great sense of humor. Ultimately, these consumers are looking for ways to infuse their daily existence with an element of fun.
Stats for $51 Plastic Cups
Trending: Older & Mild
Research: 5,990 clicks in 457 w
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Concept: $51 Plastic Cups
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Segment: Neutral, 18-35
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$51 Plastic Cups
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