Wine Glasses For The Upper-Middle Class

By: Alex Covert - Published:   Updated: Mar 31 2011 • References: thorstenvanelten & uberreview
No, these are not plastic cups made to look like wine glasses. These are wine glasses made to look like plastic cups. Made in the Czech Republic and priced at around $51, these delicate vessels differ markedly from their keg-pumping cousins - the plastic cup.

Implications - The humor of today's consumer has changed drastically, with a heightened demand for products that serve a function but bear a quirky, ironic aesthetic like that of these $52 plastic cups. Deception is a selling point for products marketed towards a demographic of young adults with a great sense of humor. Ultimately, these consumers are looking for ways to infuse their daily existence with an element of fun. Stats for $51 Plastic Cups Trending: Older & Mild
Traction: 5,821 clicks in 419 w
Interest: 3.3 minutes
Concept: $51 Plastic Cups
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
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