This Beyond Meat Campaign Uses Athletes to Explore Meat Alternatives

By: Laura McQuarrie - Nov 3, 2015
References: beyondmeat & vegnews
There are plenty of misconceptions about plant-based protein and those who choose not to eat meat products, but Beyond Meat is aiming to shift perspectives with a new campaign.

The Beyond Meat campaign features a team of elite male and female athletes, who compete in everything from surfing to basketball and running. In order to remind the public of the benefits of plant-based protein, the campaign shows that great athletes like Eric Bledsoe, April Ross, and Maggie Vesse are fueled by the power of plants.

Now that the meatless industry is growing to be a multi-million dollar segment, campaigns like this help to reiterate that eating plant-based proteins may indeed be the way of the future.