Ikea Announces 80% of Its Menu Will Be Plant-based by 2025
Grace Mahas — November 26, 2020 — Eco
References: vegnews
Plant-based meals are generally considered to be a more sustainable option and furniture store IKEA recently announced its plans to make 80% of its packaged meals to be plant-based in the next five years. The new move is part of the brand's commitment to sustainability and follows its gradual shift to plant-based food in recent years.
Lena Pripp-Kovac, Chief Sustainability Officer at Inter IKEA Group, commented on the new initiative, stating: “IKEA wants to make healthy and sustainable choices the most desirable option, by for example demonstrating that plant-based food can be really delicious. Research confirms the importance of making sustainable products affordable and desirable, and IKEA can really make a positive difference here. The more sustainable choice shouldn’t be a luxury for the few. It should be part of people’s everyday life.”
Image Credit: IKEA, Veg News
Lena Pripp-Kovac, Chief Sustainability Officer at Inter IKEA Group, commented on the new initiative, stating: “IKEA wants to make healthy and sustainable choices the most desirable option, by for example demonstrating that plant-based food can be really delicious. Research confirms the importance of making sustainable products affordable and desirable, and IKEA can really make a positive difference here. The more sustainable choice shouldn’t be a luxury for the few. It should be part of people’s everyday life.”
Image Credit: IKEA, Veg News
Trend Themes
1. Plant-based Meals - Ikea's commitment to making plant-based meals the majority of its menu presents opportunities for disruptive innovation in the food industry, particularly in the development and promotion of tasty and affordable plant-based alternatives to traditional meals.
2. Sustainability - IKEA's push for more sustainable options in its menu and products highlights the growing emphasis on environmental sustainability, creating opportunities for disruptive innovation in industries that embrace environmentally-friendly practices.
3. Affordability - IKEA's goal to make sustainable options accessible and affordable presents opportunities for disruptive innovation in industries that can provide sustainable alternatives at lower costs.
Industry Implications
1. Food Industry - The shift to plant-based meals in Ikea's menu presents opportunities for disruptive innovation in the food industry, particularly in the development and marketing of plant-based alternatives to traditional meals.
2. Furniture Industry - IKEA's commitment to sustainability presents opportunities for disruptive innovation in the furniture industry, particularly in the development of eco-friendly and sustainable materials in furniture production.
3. Retail Industry - The push for sustainable and affordable options in Ikea's products presents opportunities for disruptive innovation in the retail industry, particularly in creating sustainable and affordable products that cater to a wider market.
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