The Planet Sushi Campaign is an Adventure for Tastebuds

By: Meghan Young - Published: Jun 22, 2012 • References: & ibelieveinadv
The Planet Sushi campaign shows just how exciting of an experience it will be to eat raw fish from this particular restaurant. The explosion of taste will rocket through the mouth, inspiring a delicious sensation never experienced before. Although the idea is quite dramatic, the message sent is loud and clear.

Conceived and executed by Hello Sunshine, an ad agency based in Paris, France, the Planet Sushi campaign not only illustrates the how tasty the dishes are, it also shows how artistic each piece is from color to form. It will yield an adventure from beginning to end.

The Planet Sushi campaign was expertly art directed by Charlotte Cochet-Terrasson and Alice Faure-Brac with photography by Marcel Christ. Stats for Exploding Japanese Dish Ads Trending: Older & Mild
Research: 1,814 clicks in 204 w
Interest: 2.1 minutes
Concept: Planet Sushi Campaign
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: supersized sand sculptures, nude politician ads, and divinely happy pup ads.