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Virtual Pizza Parties

Virgin Media Connected Two Pizza Pop-Ups So People Could Share Meals

— April 17, 2021 — Lifestyle
Forced to spend time apart from loved ones, people are craving life's simple joys, like sharing a meal in good company and Virgin Media is acknowledging this with its unique pizza pop-ups. To emphasize the importance of connectedness, Virgin Media linked up a pair of pizza pop-ups 400 miles apart and gave people the chance to share a meal with someone special from afar.

Powered by hologram technology, the experience lets pizza lovers sit at the "same" table to enjoy a real slice. The experience involves a life-sized, 3D, 4K display so that diners can interact in real-time with one another. The Two Hearts Pizzaria was open for just two short days in South Bank, London and Castle Street, Edinburgh.
Trend Themes
1. Remote Dining - There is a growing demand for experiences that allow people to connect and share meals with loved ones who are physically distant.
2. Hologram Technology - The use of hologram technology to simulate face-to-face interactions creates opportunities for immersive dining experiences and remote work collaboration.
3. Virtual Events - Virtual events that incorporate interactive technology, like 3D displays or augmented reality, offer a disruptive innovation to traditional event planning and execution.
Industry Implications
1. Food and Beverage - Restaurants and foodservice companies can explore remote dining experiences that use hologram technology to create immersive and interactive customer experiences.
2. Technology - Hologram technology companies can create new market opportunities by partnering with event planners and/or service providers to create remote, immersive experiences.
3. Event Planning - Event planners can look to incorporate virtual/hologram experiences for remote attendees at events and/or partner with companies expediting in the emerging space.
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