The Pizza Hut Fragrance Gets an Overtly Literal Ad Treatment

By: Jonathon Brown - Published: Feb 17, 2013 • References: pizzahut & ibelieveinadv
A lot of people love pizza, but how many are ready to spray on pizza perfume?

As featured on Trend Hunter in the past, Pizza Hut has its own perfume, which is said to make you smell like fresh pizza as if you'd been standing in the Pizza Hut kitchen all day.

Here we see a new ad promoting the perfume. Simple and overtly literal, the ad features the bottle of pizza perfume with a slice of pizza next to it. The clever part of this ad is simply the placement of the slice of pizza. The way it is positioned makes it look like the pizza slice has been sprayed out of the nozzle of the perfume bottle. This ad is quite literally spelling out the fragrance that comes in the bottle. Stats for Pepperoni Pizza Perfume Ads Trending: Older & Mild
Research: 1,339 clicks in 170 w
Interest: 0.7 minutes
Concept: Pizza Perfume
Related: 38 examples / 29 photos
Segment: Males, 12-55
Comparison Set: 14 similar articles, including: personal scent exhibits, elf perspiration perfumes, and cheesy pizza perfumes.