Futura of Mexico was entrusted to the task of designing &Pizza packaging for a striking new identity. The restaurants serve the distinctive Italian flatbread fare, along with specially made teas and sodas, with menu items ever changing through an experimental model.
With values that underline individuality and creativity, the restaurant required the pizza boxes and beverage bottles to look almost entirely different, with only a few subtle similarities to tie in the aesthetics of all offerings. The result is a black and white themed design across the board that comprises bold illustrations. Imagery ranges from graffiti-inspired motifs to heroic American symbolism. What every item of &Pizza packaging also has in common is a striking style that's made to mesmerize.
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