The Pizza Hut Table Lets Guests See Their Options in Plain Sight

By: Janelle Savel - Published: Mar 11, 2014 • References: adweek
This interactive Pizza Hut table lets you see and create your very own pie.

Pizza Hut and Chaotic Moon Studios have joined together to create an interactive table; simply set up your desired toppings, customize it to be on just one side or on both, add as much or as little as you want, then send it straight through to the kitchen. While you wait, you and your company can pass the time with the installed games on the table screen.

Business have been taking a more interactive approach, which is more personal and appealing to consumers. Displaying options in plain sight allows guests to specifically decide what they want to order, while enticing them with delicious options. This approach also cuts down on costs. By demanding less staff taking orders and waiting on tables, management can stay busy on keeping guests happy and satisfied. Stats for Interactive Pizza-Ordering Tables Trending: Older & Chilly
Research: 217 clicks in 115 w
Interest: > 3 minutes
Concept: Pizza Hut Table
Related: 103 examples / 79 photos
Segment: Neutral, 18-35
Comparison Set: 38 similar articles, including: devilishly tempting pizza ads, job-seeking candy campaigns, and adventurous beer drinker ads.