Pizza Hut Creates Dual-Purpose Packaging That Marries Food and Entertainment

By: Meghan Young - May 22, 2015
References: ogilvyasia & designtaxi
The Blockbuster Pizza Box by Pizza Hut might not seem like an obvious invention, but it's one that will delight customers to no end. Not only does it cleverly turn what would otherwise be garbage into a useful keepsake, the box delivers entertainment -- which happens to go hand in hand with food, especially Pizza Hut food.

Conceived and executed by Ogilvy & Mather Hong Kong, the Pizza Hut projector is available in four different artistic designs meant to target younger generations in the city. Design Taxi notes that this is Pizza Hut's way of competing with other unique brand campaigns, "This includes KFC’s paper tray that doubles as a wireless keyboard for smart phones, and McDonald’s delivery bags that transform into trays, with some even beautified with intricate patterns."