This Pizza Box Design Shows Off an Animated Korean Mascot

By: Laura McQuarrie - Jun 16, 2016
References: slicekorea & thedieline
These animated pizza box designs for Slice Pizzeria use smiling mascot illustrations to brand takeaway carriers for the shop's full-sized pizzas and slices.

Slice Pizzeria is a Korean business that specializes in the creation of New York-style pizza, which is emphasized in the design of its playful logo. Classic pizza-making tools are also integrated into the design created by Venezuela's ChocoToy Cute, which includes rolling pins and pizza cutters. The use of a friendly character is a fit for appealing to the local culture in Asia, while also playing up elements of globally inspired cuisine.

The individual pizza boxes from Slice Pizzeria are some of the most dynamic forms of packaging from the brand, since they leave plenty of room for all of the details of the animated character to be appreciated by consumers.