To celebrate the man who knows exactly what big ideas are all about, Ogilvy has come out with The Pitch to David Ogilvy iPhone app. It's free to download, and all one has to do is call and pitch the next big idea.
The Pitch to David Ogilvy iPhone app celebrates the man's 100th birthday. When calling the advertising tycoon, don't expect to see the man himself on the other end of the video conference call. Ogilvy has come up with a digital version of the man, who is still quick to respond to whether or not the pitch is actually any good. For any callers, be sure to rehearse ahead of time to avoid embarrassment!
Implications - Many consumers are tired of campaigns that talk at an individual instead of interacting with them. Companies would be wise to create ads that allow for an element of communication between company and customer.
Stats for Interactive Pitching Campaigns
Trending: Older & Mild
Research: 1,212 clicks in 251 w
Interest: > 3 minutes
Concept: Pitch To David Ogilvy IPhone App
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: edible ads, eco fuel guage ads, and classic fairytale book ads.
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