Interactive Pitching Campaigns
The Pitch to David Ogilvy iPhone app celebrates the man's 100th birthday. When calling the advertising tycoon, don't expect to see the man himself on the other end of the video conference call. Ogilvy has come up with a digital version of the man, who is still quick to respond to whether or not the pitch is actually any good. For any callers, be sure to rehearse ahead of time to avoid embarrassment!
Implications - Many consumers are tired of campaigns that talk at an individual instead of interacting with them. Companies would be wise to create ads that allow for an element of communication between company and customer.