'Pitango' Uses Graphically Patterned Bags to Package its Soup

By: Ady Floyd - Jun 23, 2015
References: packagingnews.au & jamandco.au
Pitango is a unique soup company that uses plastic pouches to package its soups instead of traditional cans. This interesting way to package soups requirs an interesting design as well. Through a collaboration with Australian designers at Jam & Co Design, these graphically patterned pouches were produced.

The branding incorporates the heritage of Pitango products, which embodies the all-natural organic elements of the company. It also infuses the packages with modern designs that are vibrant and eye-catching to consumers. Each pouch features a different design pattern with bright colors like red and yellow at the top of the bag with the brands name printed in playful white typography.

The bag is broken up in three sections. The first is the graphic print, then a black rectangle with the flavor written on it and the bottom section is a clear window that reveals the pouch's contents.