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These Pioneer Headphones Ads Visualize the Listening Experience

By: Laura McQuarrie - Published: • References: pioneerelectronics & adsoftheworld
When you invest in a good pair of headphones, it's pretty much the next best thing to being able to go to a live show, as these Pioneer headphones ads point out.

The ads take the shape of different music venue formations, dictated by the forms of various Pioneer headphone models. The ads are representative of a stadium, theatre and concert hall and some of the ads, like the yellow one are a little abstract, but otherwise, the SE-M521 surround sound headphone ads are pretty clever.

The three piece print ad series was developed for Pioneer Electronics by BBDO Berlin GmbH and it's quite an effective way to visually suggest what the listening experience is like, in as simple a way as possible, without even needing much text to support its claims. Stats for Stadium Quality Headphone Ads Trending: This Quarter & Mild
Traction: 256 clicks in 16 w
Interest: 0.7 minutes
Concept: "pioneer Headphones"
Related: 65 examples / 50 photos
Segment: Neutral, 12-35
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