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The Pinturas Pinco Campaign Shows Terrified Homes in Tears

By: Armida Ascano - Published: • References: pinturaspinco & adsoftheworld
The most recent Pinturas Pinco campaign is clever in too many ways to count. Handled by Venezuelan agency La Cancha, the campaign shows houses that seem to literally be in tears. The reason why this campaign blows my mind is simple; Pinturas Pinco is house paint that prevents humidity, and when humidity in the home is too high, condensation leaks from the windows.

The "tears" of these horrified houses are actually leaked condensation, tying the entire Pinturas Pinco campaign together perfectly. Stats for Crying Cribs Trending: Older & Mild
Traction: 2,578 clicks in 212 w
Interest: 4 minutes
Concept: Pinturas Pinco
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: low resolution homes, minimalist dual-exterior homes, and cupboard-bound kitchens.