The Pink Swan Project Chairs are Definitely "Chair-itable"

By: Olivia Gissing - Published: Jun 27, 2011 • References: suiteny & design-milk
Breast Cancer Awareness Month may seem far away, but several designers are already fully prepared: the Pink Swan Project is a buzzworthy awareness campaign involving 18 well-known designers. Each designer created a comfortable chair which had a design reflecting breast cancer. All of them flaunt fabulous feminine features such as feathers, floral patterns and curved lines. These stylish seats will be auctioned away in October on with the proceeds going to the Breast Cancer Research Foundation.

This fabulous furniture collection designed for The Pink Swan Project is a reminder of creative ways to contribute to causes. The Pink Swan Project is an example of raising the fun in fundraising.

Implications - Non-profit and research companies are constantly seeking methods of fundraising to amplify their efforts. They can appeal to consumers who wish to contribute to their cause by developing creative and interactive fundraising campaigns that make their efforts memorable. Stats for Breast Cancer Benches Trending: Older & Chilly
Research: 3,506 clicks in 256 w
Interest: 4 minutes
Concept: Pink Swan Project
Related: 56 examples / 43 photos
Segment: Females, 18-55
Comparison Set: 20 similar articles, including: sweet celebrity fashion activism, busty awareness campaigns, and self-diagnosing stickers.