Pink Panther Co-Stars in ICB S/S ‘09 Campaign

By: Ayman - Published: Apr 11, 2009   Updated: Jul 5 2011 • References: icb-brand & fashiontography.blogspot
Model Ali Stephens shares the spotlight with the world-famous Pink Panther in the new ICB Spring/Summer 2009 ad campaign.

The ads were shot by Terry Richardson, and as the copy suggests, they show that the ICB girl loves the Pink Panther.

We've been seeing a whole lot of animation crossover into fashion editorials and ad campaigns. Maybe it's because a cartoon character has less of a diva attitude than a model?

Implications - Businesses that incorporate popular and iconic objects in their marketing schemes will find themselves attracting large numbers of clients. Consumers are immediately drawn to the products with which they share a sense of familiarity. Businesses that utilize iconic images or personalities will be perceived as highly approachable and pop culturally savvy. Stats for Cartoon Fashion Fusion Ads Trending: Older & Mild
Research: 8,258 clicks in 371 w
Interest: 4 minutes
Concept: Cartoon Fashion Fusion Ads
Related: 85 examples / 65 photos
Segment: Females, 18-55
Comparison Set: 31 similar articles, including: iconic cartoon comebacks, real models as dolls, and mixing real models & animation.