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Pink Panther Co-Stars in ICB S/S ‘09 Campaign

By: Ayman - Published:   Updated: Jul 5 2011 • References: icb-brand and fashiontography.blogspot
Model Ali Stephens shares the spotlight with the world-famous Pink Panther in the new ICB Spring/Summer 2009 ad campaign.

The ads were shot by Terry Richardson, and as the copy suggests, they show that the ICB girl loves the Pink Panther.

We've been seeing a whole lot of animation crossover into fashion editorials and ad campaigns. Maybe it's because a cartoon character has less of a diva attitude than a model?

Implications - Businesses that incorporate popular and iconic objects in their marketing schemes will find themselves attracting large numbers of clients. Consumers are immediately drawn to the products with which they share a sense of familiarity. Businesses that utilize iconic images or personalities will be perceived as highly approachable and pop culturally savvy.