Valentine's Day Marketing for Gadgets - Pink iPod Nano

Around Valentines Day each year it seems everything turns a shade of pink and Apple is no exception. It was announced yesterday they will launch a pink iPod Nano in time for the 14th of February. It will cost the same as a normal Nano (£129) and is described as a “gorgeous” new shade, available on the 8GB version.

I guess the crux of the matter is that I can see pink being massively in demand as a Nano colour, and it’s just a clever time release, and a PR hook they could not ignore.

The “gorgeous pink” joins silver, black, blue, green and a special edition red in available colours.