The Pink Glasses Label Paints the World in an Optimistic Rose Hue

By: Susan Keefe - Published: Jul 19, 2012 • References: luksemburk & lovelypackage
The Poland-based design firm Luksemburk created this clever branding concept for the Californian wine manufacturer Pink Glasses. The company specializes in Rose, so the firm decided to highlight this by creating a label that allows the drinker to look at the world through rose-tinted glasses.

Not only has Luksemburk created a label that is bright and eye-catching, it is also incredibly playful. The orientation and size of the glasses on the label invites the customer to turn it sideways and look through the soft pink "lenses." It's all fun and games as long as you remember to leave the cap on. Each variety of wine is decorated with a different set of glasses ranging from horn rims to shutter shades.

Bubbly, outgoing and clever, the Pink Glasses branding concept is all about goofy fun. Stats for Sassy Spectacle Wine Branding Trending: Older & Mild
Research: 1,286 clicks in 200 w
Interest: 0.7 minutes
Concept: Pink Glasses
Related: 51 examples / 39 photos
Segment: Females, 18-55
Comparison Set: 19 similar articles, including: map-clad vino branding, personified cork branding, and prohibition-themed branding.